New Innovations from Stainmaster


New Innovations from STAINMASTER

INVISTA?s? two new fiber innovations,? STAINMASTER? carpet with TruSoft? fiber and STAINMASTER? carpet with SolarMax? fiber, have been anecdotally dubbed ?show stoppers? by many of the retailers who saw them at some pre-show events.

STAINMASTER? carpet with TruSoft? fiber is being promoted as ?the softest STAINMASTER? fiber yet?!? This new soft nylon 6,6 fiber, which can be manufactured in many colors, styles and patterns, will help carpets stay durable and beautiful, while delivering what consumers expect from the STAINMASTER? brand: stain and soil resistance.?STAINMASTER? carpets with TruSoft? fiber will be available late first quarter of 2012.?

STAINMASTER? carpet with SolarMax? fiber, initially announced in September, is a unique product offering that delivers inherent stain resistance, exceptional fade resistance and impressive color fastness, along with a soft touch. Utilizing a custom nylon 6,6 solution dyed polymer and special processing, it is available in face weights starting at 32 ounces. It will be available through STAINMASTER? FLOORING CENTER? showrooms, where consumers will be offered a limited lifetime stain and soil warranty plus a 25-year fade warranty.

With these introductions, INVISTA continues to focus on softness and durability to deliver ultimate beauty and long-lasting comfort; these offerings build upon the success of INVISTA?s 2009 launch of Luxerell? fiber and 2000 launch of Tactesse? fiber?both premium, soft carpet fibers that currently represent a significant part of its business.

?As the market trends to softer fibers, we are raising the bar on softness with STAINMASTER? carpets with TruSoft? fiber? said T.M. Nuckols, director of innovation and product development, INVISTA Surfaces. ?It?s the softest STAINMASTER? carpet ever introduced and is among the softest of any carpet on the market.? However, we aren?t sacrificing performance with TruSoft? fiber. These styles will meet the same performance levels and will have to pass the same battery of tests required of all STAINMASTER? carpets.? Nuckols continued, ?In addition, with our other new innovation, STAINMASTER? carpet with SolarMax? fiber, we hope to reach the consumers with demanding performance needs, but who also need their carpets to be better protected from fading caused by sunlight. And we think that the soft touch of carpets made with SolarMax? fiber will also make them happy.?

In addition to the newest fiber innovations from INVISTA, retailers will also see an exciting collection of new STAINMASTER? carpet styles made with Tactesse? and Luxerell? fiber offerings, showcasing the versatility and array of styling options afforded by these industry-proven premium fibers.
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